• FREE UK Next Day & Worldwide Express Shipping with every pair of SunGods. Until Midnight Tonight.
    Life Looks Better

    Better products. Better customer experience. Better for the planet.

    Since day one we've taken a pioneering approach to making better and more sustainable eyewear products, challenging and revolutionising an industry and having plenty of fun along the way. Timeless Design. Built to Last. Athlete Tested. Community Approved. Guaranteed for Life.


    Our products are proven to perform in the most extreme conditions - summiting Everest, traversing continents and crossing Oceans. But they are designed for you, for every day. To enhance your adventures, your morning runs, your early morning rides and your waist-deep powder days.


    Life Looks Better with SunGod, we're looking forward to you joining us.

    Our Commitment to Sustainability.


    We're committed to reducing our collective impact on the Planet. We have 4 key programmes that help us achieve that:

    • Built to Last
    • Guaranteed for Life
    • Leave No Trace
    • Impact

    OUR VALUES.

    Better Products.
    BUILT TO LAST

    BETTER PRODUCTS

    We take a practical and innovative approach to product design - functional, innovative and performance-focused engineering, premium materials and unmatched performance. Our eyewear is built to last.

    Better Pricing.
    DIRECT TO YOU

    BETTER PRICING

    We only sell direct to you. No distributors, no retailers, no middlemen. Allowing us to deliver the best products as soon as they are ready. No long lead times or retailer mark ups of the traditional model, we're able to pass on savings and deliver innovative, industry-leading products, direct to you from our warehouse in the UK.

    Better for the Planet.
    GUARANTEED FOR LIFE

    BETTER FOR THE PLANET

    We build products for life, that's why everything we make is backed by our unrivalled guarantee. If you break them, we repair them (for free). Because we know repairing products is better for the environment than replacing them. Keeping your gear in play is better than throwing it away.

    Better for you.
    LIFE LOOKS BETTER

    BETTER FOR YOU

    Our sunglasses and goggles have been tried, tested and proven to perform in the most extreme conditions. You supply the adventure.

    WHERE YOU'LL FIND US...